The Budweiser Clydesdales brought more than a beer wagon and Dalmatian to Atlanta’s Super Bowl. Reflecting the company’s commitment to sustainability goals, Anheuser-Busch powered Atlanta with renewable energy during the Super Bowl week.
Anheuser-Busch offset 100 percent of the electricity used to power Super Bowl week with clean, renewable electricity. The six days of renewable power for city was generated from Enel Green Power’s Thunder Ranch wind farm in Oklahoma.
The renewable electricity purchased is the equivalent amount of energy used to brew more than 20 billion 12-oz. servings of beer each year, which is about half of Anheuser-Busch’s total annual electricity bill.
In addition to providing renewable power during Super Bowl week, Anheuser-Busch also made a splash during the game with a commercial about sustainability. The commercial featured the tag line “Wind Never Felt Better” and showed the Clydesdales pulling the Budweiser wagon through a field of wind turbines, set to Bob Dylan’s song “Blowin’ in the Wind.”
In 2018, Budweiser announced it would be the first major beer brand to be brewed with 100 percent renewable electricity from wind power.
The Super Bowl’s use of renewable energy represented a confluence of sustainability. Atlanta has been promoting use of clean energy, too. In 2017, Atlanta became the largest city in the South to make a 100 percent renewable energy pledge. In 2018, city officials detailed ways to help reach that goal by 2035, including the purchase of renewable energy credits, improving energy efficiency, adding rooftop solar, and maximizing local renewable energy potential.